--- title: Firefly Blog --- ###### FIREFLY DIGITAL # Latest from the Blog Industry news, insights and thoughts from our team. ![consult-ill-1](https://blog.fireflydigital.co.nz/hubfs/consult-ill-1.png) ## [The Google Ads Mistake Costing NZ Small Businesses](https://blog.fireflydigital.co.nz/en/firefly_blog/common-google-ads-mistake) ## [Google Ads vs. Facebook Ads: What’s Best for Business](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ads-vs-facebook-ads-nz/) ## [Google Ads Trends to Watch: What's Changing in Digital Advertising](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ads-trends-to-watch-whats-changing-in-digital-advertising) ## [The Power of Meta Retargeting: Don’t Let Potential Customers Slip Away](https://blog.fireflydigital.co.nz/en/firefly_blog/the-power-of-meta-retargeting) ## [Adapting to Consumer Demand: How Direct Brand Engagement is Shaping SEO Strategies in New Zealand](https://blog.fireflydigital.co.nz/en/firefly_blog/adapting-to-consumer-demand-how-direct-brand-engagement-is-shaping-seo-strategies-in-new-zealand) ## [Paid Search: Advertising Options for Ecommerce Websites](https://blog.fireflydigital.co.nz/en/firefly_blog/give-your-ecommerce-website-the-exposure-it-deserves) ## [Which Ecommerce CMS Should You Choose?](https://blog.fireflydigital.co.nz/en/firefly_blog/choose-the-perfect-cms-to-build-your-ecommerce-website) ## [Using Google Shopping and Paid Search for Your Online Business](https://blog.fireflydigital.co.nz/en/firefly_blog/using-google-shopping-and-paid-search-for-your-online-business) ## [Four Ways You Can Use SEO To Promote Your Products](https://blog.fireflydigital.co.nz/en/firefly_blog/four-ways-you-can-use-seo-to-promote-your-products) ## [Incorporating Video Into Your Digital Marketing Strategy](https://blog.fireflydigital.co.nz/en/firefly_blog/incorporating-video-into-your-digital-marketing-strategy) ## [Remarketing Your Shopify and Why It’s Needed](https://blog.fireflydigital.co.nz/en/firefly_blog/remarketing-your-shopify-and-why-its-needed) ## [How to Effectively Incorporate Video Into Your Website](https://blog.fireflydigital.co.nz/en/firefly_blog/how-to-effectively-incorporate-video-into-your-website) ## [A Few Top Tips for Using Videos in Your Social Ads](https://blog.fireflydigital.co.nz/en/firefly_blog/a-few-top-tips-for-using-videos-in-your-social-ads) ## [How to Optimise Your YouTube Channel and Videos to Rank Better](https://blog.fireflydigital.co.nz/en/firefly_blog/how-to-optimise-your-youtube-channel-and-videos-to-rank-better) ## [Reasons to Promote YouTube Videos Using Google Ads](https://blog.fireflydigital.co.nz/en/firefly_blog/reasons-to-promote-youtube-videos-using-google-ads) ## [Are you doing what you can for women in your workplace?](https://blog.fireflydigital.co.nz/en/firefly_blog/iwd-20) ## [Are You Prepared to Dominate in Paid Social?](https://blog.fireflydigital.co.nz/en/firefly_blog/social-media-trends-2022) ## [Google Trends We're Keeping in 2022](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ad-trends-2022) ## [The SEO Checklist 2022](https://blog.fireflydigital.co.nz/en/firefly_blog/seo-checklist-2022) ## [Does Your Website Have Everything it Needs?](https://blog.fireflydigital.co.nz/en/firefly_blog/small_business_website) ## [Activate Tāmaki Makaurau - Business Support Package](https://blog.fireflydigital.co.nz/en/firefly_blog/activate-tāmaki-makaurau) ## [Josh Blackman: Intern to Paid Specialist](https://blog.fireflydigital.co.nz/en/firefly_blog/intern-to-paid-specialist) ## [Best Website Content | SEO Content Writing NZ](https://blog.fireflydigital.co.nz/en/firefly_blog/best-website-content-seo-content-writing-nz) ## [SEO on a Budget](https://blog.fireflydigital.co.nz/en/firefly_blog/seo-on-a-budget) ## [Live Videos for Social Media Marketing](https://blog.fireflydigital.co.nz/en/firefly_blog/live-videos-for-social-media-marketing) ## [3 Reasons Why Your Agency Needs a White Label SEO Partnership](https://blog.fireflydigital.co.nz/en/firefly_blog/3-reasons-why-your-agency-needs-a-white-label-seo-partnership) ## [Google Ads (Google Adwords) for Small Businesses](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ads-google-adwords-for-small-businesses) ## [Micro-Influencer Marketing](https://blog.fireflydigital.co.nz/en/firefly_blog/micro-influencer-marketing) ## [Understanding User Search Intent and search queries on Google](https://blog.fireflydigital.co.nz/en/firefly_blog/understanding-user-search-intent-and-search-queries-on-google) ## [Social Media Marketing for Small Businesses](https://blog.fireflydigital.co.nz/en/firefly_blog/social-media-marketing-for-small-businesses) ## [Why You Need to Claim Your Google My Business Listing](https://blog.fireflydigital.co.nz/en/firefly_blog/why-you-need-to-claim-your-google-my-business-listing) ## [Guest Blogging for SEO](https://blog.fireflydigital.co.nz/en/firefly_blog/guest-blogging-for-seo) ## [History and Growth of eCommerce](https://blog.fireflydigital.co.nz/en/firefly_blog/history-and-growth-of-ecommerce) ## [4 Things Your Business Needs to Know About Pinterest](https://blog.fireflydigital.co.nz/en/firefly_blog/4-things-your-business-needs-to-know-about-pinterest) ## [3 Reasons Your Business Needs a LinkedIn Presence Right Now](https://blog.fireflydigital.co.nz/en/firefly_blog/3-reasons-your-business-needs-a-linkedin-presence-right-now) ## [A/B Testing](https://blog.fireflydigital.co.nz/en/firefly_blog/a-b-split-testing) ## [Social Media Myths](https://blog.fireflydigital.co.nz/en/firefly_blog/social-media-myths/) ## [Why Your Blog Needs Evergreen Content](https://blog.fireflydigital.co.nz/en/firefly_blog/why-your-blog-needs-evergreen-content/) ## [3 Quick and Easy Fixes to Help Your SEO | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/3-quick-and-easy-fixes-to-help-your-seo) ## [Improving Engagement on Social Media for Businesses | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/improving-engagement-on-social-media-for-businesses) ## [Conversion Rates Don't Vary Much With Ad Position | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/conversion-rates-dont-vary-much-with-ad-position) ## [Breaking Down Marketing Jargon: Translating Conversations With Your Marketing Agency](https://blog.fireflydigital.co.nz/en/firefly_blog/breaking-down-marketing-jargon-translating-conversations-with-your-marketing-agency) ## [Are You Managing Your Brand's Online Reputation?](https://blog.fireflydigital.co.nz/en/firefly_blog/are-you-managing-your-brands-online-reputation) ## [Website Page Speed – Why is it Important to My Business?](https://blog.fireflydigital.co.nz/en/firefly_blog/website-page-speed-why-is-it-important-to-my-business) ## [Our Top 5 Tips to Growing your Business – It Starts With Leadership](https://blog.fireflydigital.co.nz/en/firefly_blog/our-top-5-tips-to-growing-your-business-it-starts-with-leadership) ## [Have you Thought About Holiday Marketing Yet? We have 5 Steps to Get you Started](https://blog.fireflydigital.co.nz/en/firefly_blog/have-you-thought-about-holiday-marketing-yet-we-have-5-steps-to-get-you-started) ## [DuckDuckGo? More like Duck Duck what?](https://blog.fireflydigital.co.nz/en/firefly_blog/what-is-duck-duck-go) ## [Finally… Google has released a video on how to hire an SEO company!](https://blog.fireflydigital.co.nz/en/firefly_blog/finally-google-has-released-a-video-on-how-to-hire-a-seo-company) ## [Google Shopping – New to New Zealand but not to Firefly.](https://blog.fireflydigital.co.nz/en/firefly_blog/google-shopping) ## [TikTok Launches Marketing Platform | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/tiktok-launches-marketing-platform) ## [Big Brands Join Facebook Advertising Boycott | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/big-brands-join-facebook-advertising-boycott) ## [Omni-Channel Marketing | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/omni-channel-marketing) ## [Google’s Privacy Update | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/googles-privacy-update) ## [Twitter Launches Experimental Feature | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/twitter-launches-experimental-feature) ## [NZ Tourism Marketing Must Adapt after Covid - 19](https://blog.fireflydigital.co.nz/en/firefly_blog/nz-tourism-marketing-must-adapt-after-covid-19-0) ## [Google Algorithm Update May 2020](https://blog.fireflydigital.co.nz/en/firefly_blog/google-algorithm-update-may-2020) ## [Buying Backlinks in 2020](https://blog.fireflydigital.co.nz/en/firefly_blog/buying-backlinks-in-2020) ## [Facebook’s New AI Tool](https://blog.fireflydigital.co.nz/en/firefly_blog/facebooks-new-ai-tool) ## [Understanding and improving your E-A-T score](https://blog.fireflydigital.co.nz/en/firefly_blog/understanding-and-improving-your-e-a-t-score) ## [3 Ways the Lockdown Changed Our Search Behaviour](https://blog.fireflydigital.co.nz/en/firefly_blog/3-ways-the-lockdown-changed-our-search-behaviour-1) ## [So, you want to make great video content?](https://blog.fireflydigital.co.nz/en/firefly_blog/videocontent) ## [What kind of content is right for your brand?](https://blog.fireflydigital.co.nz/en/firefly_blog/what-kind-of-content-is-right-for-your-brand) ## [Entrepreneurial Marketing](https://blog.fireflydigital.co.nz/en/firefly_blog/entrepreneurial-marketing) ## [Entrepreneurial Marketing - A Proactive Approach](https://blog.fireflydigital.co.nz/en/firefly_blog/entrepreneurial-marketing-a-proactive-approach) ## [PPC Tips To Help You Succeed](https://blog.fireflydigital.co.nz/en/firefly_blog/ppc-tips-to-help-you-succeed) ## [What Pokémon Go Teaches Us about Viral Marketing](https://blog.fireflydigital.co.nz/en/firefly_blog/what-pokemon-go-teaches-us-about-viral-marketing) ## [Brightening The Digital Marketing Industry](https://blog.fireflydigital.co.nz/en/firefly_blog/brightening-the-digital-marketing-industry) ## [Firefly Named Winner at Westpac Business Awards](https://blog.fireflydigital.co.nz/en/firefly_blog/westpac-business-award-winner) ## [Our Learnings From Unfiltered Part 2](https://blog.fireflydigital.co.nz/en/firefly_blog/unfiltered-event-rob-fyfe-annette-presley) ## [Online Marketing Uncovered - PPC Management Agency](https://blog.fireflydigital.co.nz/en/firefly_blog/online-marketing-uncovered-ppc-management-agency) ## [Back to Basics: Compounding Interest](https://blog.fireflydigital.co.nz/en/firefly_blog/back-to-basics-compounding-interest) ## [Next Step Magazine Article (PDF)](https://blog.fireflydigital.co.nz/en/firefly_blog/next-step-magazine-article-pdf) ## [STUFF: How to Make $2 Million](https://blog.fireflydigital.co.nz/en/firefly_blog/stuff-how-to-make-2-million-from-100-auckland-26-year-olds-company-takes-flight) ## [Getting Started with Social Media Marketing is the Hardest Part](https://blog.fireflydigital.co.nz/en/firefly_blog/getting-started-with-social-media-marketing-is-the-hardest-part) ## [Christmas Newsletter | Firefly](https://blog.fireflydigital.co.nz/en/firefly_blog/christmas-newsletter) ## [Balance Control and Flexibility – NZHERALD](https://blog.fireflydigital.co.nz/en/firefly_blog/balance-control-and-flexibilty-nzherald) ## [Increasing Diversity In The Workplace](https://blog.fireflydigital.co.nz/en/firefly_blog/our-learnings-from-unfiltered) ## [5 Reasons Why You Need A Professional Web Design Auckland Company](https://blog.fireflydigital.co.nz/en/firefly_blog/web-design-auckland-company) ## [Firefly Has Turned 2!](https://blog.fireflydigital.co.nz/en/firefly_blog/firefly-has-turned-2) ## [We Know ‘Content Is King’, But How Are You Making It Work With Your Marketing Strategy?](https://blog.fireflydigital.co.nz/en/firefly_blog/we-know-content-is-king-but-how-are-you-making-it-work-with-your-marketing-strategy) ## [Firefly Named Google Premier Partner](https://blog.fireflydigital.co.nz/en/firefly_blog/firefly-named-google-premier-partners) ## [Google Plus Management, Is It Worth The Time?](https://blog.fireflydigital.co.nz/en/firefly_blog/google-plus-management-is-it-worth-the-time) ## [Time to Get Creative With Snapchat Marketing…](https://blog.fireflydigital.co.nz/en/firefly_blog/time-to-get-creative-with-snapchat-marketing) ## [Auckland Website Marketing](https://blog.fireflydigital.co.nz/en/firefly_blog/auckland-website-marketings) ## [Firefly PPC Tips](https://blog.fireflydigital.co.nz/en/firefly_blog/firefly-ppc-tips) ## [Meet the New Artificial Intelligence-Rankbrain](https://blog.fireflydigital.co.nz/en/firefly_blog/meet-the-new-google-artificial-intelligence-rankbrain) ## [Negative Keywords](https://blog.fireflydigital.co.nz/en/firefly_blog/negative-keywords) ## [16 Things Making You Dumber](https://blog.fireflydigital.co.nz/en/firefly_blog/16-things-making-you-dumber-2) ## [What We Learned from Social Media 101, and What You Can Learn Too](https://blog.fireflydigital.co.nz/en/firefly_blog/what-we-learned-from-social-media-101-and-what-you-can-learn-too) ## [5 Signs You Love Your Job](https://blog.fireflydigital.co.nz/en/firefly_blog/5-signs-you-love-your-job) ###### Subscribe to our Blog Keep up to date with the latest industry news and insights from Firefly. ###### Recent Posts [The Google Ads Mistake Costing NZ Small Businesses](https://blog.fireflydigital.co.nz/en/firefly_blog/common-google-ads-mistake) [Google Ads vs. Facebook Ads: What’s Best for Business](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ads-vs-facebook-ads-nz/) [Google Ads Trends to Watch: What's Changing in Digital Advertising](https://blog.fireflydigital.co.nz/en/firefly_blog/google-ads-trends-to-watch-whats-changing-in-digital-advertising) [The Power of Meta Retargeting: Don’t Let Potential Customers Slip Away](https://blog.fireflydigital.co.nz/en/firefly_blog/the-power-of-meta-retargeting) [Adapting to Consumer Demand: How Direct Brand Engagement is Shaping SEO Strategies in New Zealand](https://blog.fireflydigital.co.nz/en/firefly_blog/adapting-to-consumer-demand-how-direct-brand-engagement-is-shaping-seo-strategies-in-new-zealand) ### Categories - 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