Adding videos to your landing page designs is an excellent tool for conversion optimisation. Below, we'll cover everything you need to know.
Why You Should Add Videos to Your Website Design
Having a dynamic website design will benefit your brand or company:
- Show Off Products/Services: Videos create a descriptive element that text can’t.
- Increase Traffic: Digital marketing and design trends show that consumption of this content is higher than ever, and experts anticipate videos will soon drive more than 82% of traffic.
Where to Use Videos
There are many places on your website where you can insert video content. To have the best website design, consider your goals when making this decision.
We've found videos are excellent for a high-converting landing page, increasing conversion by 86%.
Landing pages that convert are crucial. They prevent customers from leaving without giving your company a chance.
We recommend adding your content to a product or service page to highlight it. It’s all about details; too much text can feel overwhelming for viewers, and videos reduce the length while providing all the information.
Promoting Your Brand
We suggest videos promoting your brand for adding a creative website design to a homepage. It sets the tone, introduces your company, and welcomes visitors. You could also include this content on your about page rather than text.
Deciding Where to Place the Video
You have to consider where you want the video on your page. We suggest making it the first thing viewers see if it's the primary content.
However, the video may be supplementary. Thus, you may place it in the middle or at the bottom. Also, remember that the further down the page, the less likely customers are to see it.
Choosing What Kind of Video
Now that we've discussed “why” and “where,” let's talk about “what”. Once again, it depends on your goal. For example, ads are well-suited for highlighting your product. Meanwhile, we recommend company culture content for promoting your brand.
Mistakes to Avoid
There are common mistakes companies make when creating video content. We advise avoiding the following if you want to create effective landing pages:
Not Having the Necessary Tech Support
Incorporating video into your website landing page requires technical support. Visitors won't engage with a buffering video.
There's plenty of conflicting information about autoplay and whether it slows down your site, but we can help you with this decision. We'll also assist you with a responsive website design so that your video works on various devices.
Not Having a Strategy
Plenty of other companies will help you with video creation, but that's not enough for complete optimisation. We'll help you create an effective strategy covering every aspect of your landing page layout.
How to Gauge Engagement
To create complete landing page conversion optimisation, we recommend monitoring engagement. This way, you’ll know if the new changes are effective. To do this, you'll need to access your webpage statistics.
Now you know why you should include videos in your landing page content. Here at Firefly, we can help you with this process.
We're a digital marketing agency that specialises in SEO. If you're ready to optimise your website, you can contact our team anytime.