Ecommerce websites are more popular than ever, and payment systems like Visa claim to process over 29 million online transactions every day. The way people buy things has changed, and the internet represents a convenient and faster solution for consumption.
However, thousands of sites are selling products online nowadays, so is there a way to make your site stand out? Yes, it would be best if you put together an e-commerce digital marketing strategy. You can start promoting your products today without spending thousands of dollars with an expensive agency. However, it requires a lot of work, so we’ll give you a few ideas on where to start with your e-commerce digital marketing.
The Use of Social Media for Digital Marketing in Ecommerce
Nowadays, billions of people have at least one social media account, and every day, the average user spends around two hours using social media. You can pay to put a post forward or create an original ad. For instance, Facebook ads for e-commerce are really efficient in drawing people to your store with custom call-to-action buttons and options to target the appropriate demographic.
However, digital marketing and e-commerce on these platforms must be organic; paying to put your product forward will help your visibility, but you need to offer quality content on your page regularly. For example, if your product is made locally, creating videos showing how it’s made can be an excellent way to engage people.
The price of an ad on Instagram or Facebook can be high, but it doesn’t mean you’ll get good results just because you’ve poured plenty of money into it. You need to learn about your audience to create content that’ll interest them. The people who know how to use the insights provided by these platforms can go a long way with little money.
Google Ads for Ecommerce: A Great Solution to Display Your Product
If you think your product isn’t adapted to social media promotion or if you’re already using it and need to be present on more pages on the Internet, Google Ads is the service you need. This service allows your e-commerce website to appear at the top of search results linked to your activity, which is essential to generating traffic. You can use Google Ads with Shopify to build an SEO-friendly e-commerce website, and you can build your site from scratch with a simple builder. Moreover, Shopify will automatically make your site mobile-ready, which is crucial since mobile transactions are growing.
Digital Display Advertising in Digital Marketing
Another option you have to show ads to many people is to resort to a digital display. You can rent spots on websites or go through a service that’ll place your ad on several targeted sites for a monthly fee. It can work wonders for your business if you go the extra mile and target websites that offer content related to what you provide. These ads can also be targeted depending on the users’ profile, and your ad will pop out for people who’ve used keywords or gone to sites related to your product.
Find Out More Advertising Options for Your Ecommerce Website
There are more ways to advertise your ECommerce website, and these are just a few of the options available to you. Depending on the type of business you run, Firefly can assist you with personalised marketing strategies. Get in touch with Firefly today!