You’re still a long way behind the competition if you think good old blog posts and other strategies are all the rage. In fact, video content strategy is often the best way to increase your shares and conversation rates. 

Did you know that videos generate 12 times more shares than video and text combined? Are you aware they can double conversion rates? If you didn’t, you’ve come to the right place!

However, taking the right steps with video marketing can be tricky, as it’s more complex than other tools. Here are some top tips on how to incorporate video into your digital marketing strategy.

Don’t Try To Overachieve

If you’re just getting started on your digital marketing plan, try to stick with larger audiences. This includes a very short video, a welcome message or other types of videos without an enormous budget.

Go big or go home don’t apply to video marketing strategy. You need to take baby steps, creating a strong user base with teaser videos before going for the big things. A poor launch can literally destroy your strategy as a whole.

Take Advantage of Your Website

Your goal is to place your promotional video as close as possible to the product or service itself. As such, you’re more likely to get a high conversion if you post a video on your website’s landing page, blog, or social networks.

Don’t forget emails! These are often the most overlooked tools for effective digital marketing. A well-developed and catchy video sent through email is considered one of the best digital marketing strategies by many experts.

Paid Media and Earned Media

You should also focus on other media types, such as paid media and earned media, as this can bring much-needed traffic.

As the name implies, paid media includes anything paid. We’re talking ads, sponsored content, influencers, and promotions. This type of media can show the true power of video marketing, as it can take you to great lengths. 

The best part is you don’t even have to spend a fortune. Search ads and social media ads are relatively inexpensive and can make a huge difference with the right keywords and target audience. 

Earned media is a different topic, though. Generally uncontrollable, it depends more on shared content and reviews. Create a steady relationship with influencers, ask them to share and review your product, and you’ve probably gone further than most video marketing strategies. 

Give Social Media a Try

You may not even need social media ads to run a successful video marketing strategy. In fact, most products and services already have a fairly-sized user base before resorting to video marketing. 

So why not make a few videos and post them on your Instagram Reels, TikTok, and other platforms? With the right content and optimised hashtags, you may even do better than some of the best social media ads out there. 

Opting for social video is one the most important parts of a thorough digital marketing strategy planning.

Our Take

Following these simple video marketing tips can make your video an instant hit. Once you’ve deployed your video content marketing strategy, all you need to do is wait for the results to drop.

If you’re unsure of what to do, you can always consult with a digital marketing agency such as Firefly—acting as a resource hub for anything digital. Firefly has specialists in paid media, social media, and search engine optimisation (SEO). With them, you’ll be focusing on both organic searches and current customers, creating new long-lasting beneficial relationships.