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Deciding how to promote video content is essential in determining success. The right promotion campaign can either make or miss a reach outcome. When you invest your money into a promotion for video content, you need to know that it’ll be worth it. In this blog post, we’ll tell you why you should consider promoting YouTube videos with Google Ads.
Benefits of Google Ads
There are many reasons to use Google Ads for YouTube videos. If you’re looking for the best way to reach a demographic through YouTube, Google Ads it is. The benefits of promoting with Googe Ads include:
- Extensive analytic reporting
- Expanded reach
- Increased engagement
- Increased brand awareness
- Greater success of reaching targeted demographics
No matter what you’re seeking to promote with Google Ads, YouTube offers a space where you’ll be able to reach the audience you need with the engagement you desire. Google Ads will help you reach the right audience, location, and language for your promotion.
Types of Google Ads for YouTube Videos
There are three types of Google Ads you can use to promote YouTube videos. The best ways to use YouTube and Google Ads are through:
- In-stream Ads: These can either be skippable or non-skippable and are used to promote your content before, during, or after other video content on YouTube.
- In-search Ads: These are linked to specific keyword searches, appearing above or below search engine results.
- In-display Ads: These are paid placements that appear to certain targeted demographics. While in-search ads will only show up to those who search for a product or service, in-display ads will show up to a target audience whether they search or not.
Tips for Success
To ensure you have a successful promotion, here are some tips on running Google Ads for YouTube views:
- Have a clear objective
- Know your target audience/demographic
- Use strong keywords and negative keywords (SEO-optimised)
- Be intentional about how long you want your ad to run for (consider your budget)
- Monitor and adjust your promotion when necessary
You can set up a Google Ad for your YouTube video by linking Google Ads to YouTube. First, connect your YouTube Studio to your Google Ads account. Then, set up your promotion or Google Ads video and link it to your YouTube Channel.
Let Us Help
Firefly is a digital marketing company that specialises in paid media, social media, and SEO. We’re here to offer help and guidance when it comes to digital marketing and everything involved with it. Get in touch with us if you need any assistance with Google Ads and YouTube. We can help you make the best out of your Google Ads, YouTube Channel, and any promotion you want to run in order to grow your brand.
