Wondering where to start to improve your website, or has your site been punished by the latest Google update? Try three quick and easy checks to help you get started on improving your site’s SEO ranking.
Before you go leaping to conclusions, conduct a full audit of your website to assess where the biggest gains can be made. Online tools such as Ahrefs can crawl your website and let you know where you stand for specific metrics. This can help you decide which areas of your site need the most work. Look out for easy fixes, such as pages with a low word count, duplicate content, or any broken links that may be negatively affecting your SEO.
Check your content
Content is key for creating a great website. It’s important to regularly post new, relevant content, as well as constantly updating old posts. Google rewards content that makes sense in the context of your site, is well written, and shows originality. Old content tends to lose its relevance over time, and Google knows this. If your website has been around for a few years it’s likely that some of your old posts may need a refresher. Some easy fixes include updating outdated information, adding new resources, or improving headings to match your purpose and make the page seem more appealing.
Internal link building
Internal link building is a relatively quick and easy way to support your website’s SEO ranking. Interlinks are useful for helping people navigate their way around your website, and also encourage them to spend more time exploring other areas of the site. Google also appreciates having contextually relevant information well connected. Google is likely to reward your site for having well built links between relevant topics, but be sure to only implement internal linking where it makes sense in the context of your content, or Google may punish this behaviour. Internal links also help Google make sense of your site, and help to spread your site’s page authority more evenly throughout, which is also a win for your SEO.
For those things that aren’t so easy to fix, Firefly Digital offers comprehensive, high quality SEO services. We also guarantee results in the first 90 days! For a free SEO consultation, phone 0800 448 971 today.