Case Studies

Alexandra Park (aka the Auckland Trotting Club) is the largest harness track in the North Island with a business that spans across racing, restaurants and bar, function centre and recently apartments.

For them is a Sydney-based edible gift company with a seriously big heart. For every box of delicious goodies that you order for your friends, family and loved ones, we donate $1.95 to Lifeline.

The goal was to get New Zealand’s attention, tell the Anytime Fitness brand story and generate leads for the clubs across the country. With over 462,000 video views, the hero video the Firefly team created paired with our national digital marketing strategy was a success.

HostCo approached Firefly to assist with improving conversions from their Google Ads campaign and look at their overall digital marketing strategy to improve results.