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The goal was to get New Zealand’s attention, tell the Anytime Fitness brand story and generate leads for the clubs across the country. With over 462,000 video views, the hero video the Firefly team created paired with our national digital marketing strategy was a success.
The problem:
Anytime Fitness struggled to drive profitable growth from their digital channels, and the marketing looked similar to other big box gyms across the country. Facebook accounts were run in isolation across the franchisees and there was not a lot of continuity and synergy across the groups marketing.
Our partnership with Anytime Fitness is one we are proud of, and we look forward to continuing to support and grow the brand across New Zealand.
A full video strategy creating a story to separate Anytime Fitness from its competitors was required to create an emotional connection with potential customers.Our national digital strategy was nuanced across Google, Facebook, Instagram and Youtube. The Firefly team used advanced targeting on all platforms including interests, search behaviour, geo radius to each gym, remarketing and look-a-like audiences through Facebook pixel traffic
- 4+Custom videos created for Anytime Fitness
- 400k+Video views across the country
- 250%+Increase of local lead generation across the country.
"Having worked with Firefly locally for two years, we approached Anthony and the team in 2018 to help us develop a national digital marketing strategy in order to raise brand awareness and support lead generation. The level of support, collaboration and education provided by Firefly to-date has been fantastic. Not only have the team achieved strong initial results against key benchmarks, but they’ve also taken us on the journey every step of the way. We’re delighted with the partnership and look forward to working with Firefly for a long time to come".
Craig Cawkwell
Marketing Manager, Anytime Fitness
