Firefly Digital Case Study | For Them

For them is a Sydney-based edible gift company with a seriously big heart. For every box of delicious goodies that you order for your friends, family and loved ones, we donate $1.95 to Lifeline.

When for them partnered with firefly digital, they were looking for a partner to build the entire digital marketing strategy up from scratch. From web build on shopify, to positioning across all channels, social media assets and channel creation, paid media strategies, content marketing, influencer marketing, email marketing. Firefly did the lot and had full authority on where to take it following the for them vision.

Firefly got to work creating the entire digital business plan. After building everything from the ground up, we’d successfully picked up momentum after the first week of launch. The shopify website was optimised and built specifically for Australia, Email marketing and facebook messenger automation setup to maximise e-commerce sales, all social media and google paid media setup and optimised, content marketing and influencer marketing to build brand. We planned, strategised and executed successfully. One of our campaigns saw a staggering 1:32 ROI on ecommerce sales through valentines, pairing the right creatives to the right channels with the right targeting. We were told to stop because we nearly broke operations on their end! Covering only 5% of the available market, we could have driven hundreds of thousands of dollars from only a few thousand.

The results have been phenomenal, and as a result, for them has seen over 1000 sales in just over 3 short months. The brand has been seen by over 1 million people, Over 50 influencers have partnered with for them and the business is thriving.

We wouldn’t be where we are today without the team at Firefly. We trusted the entire digital process with them, from the strategy, the website, plugins to improve conversion and operations such as shipping, marketing, influencers, facebook and instagram ads, google ads, remarketing, email marketing & abandoned cart, chatbot personal assistant. They did the entire thing, and pulled off some amazing results along the way. Thank you so much, the results have been outstanding and we will continue to work with the Firefly team into the future.

Ashley, Director, for them