With many stores selling their products online, it’s important to ensure you grab customers’ attention when they browse. Studies have shown that only around three in every 100 customers end up buying something when browsing online.
However, by using the correct remarketing strategies, you can push up that number and change their mindset from just browsing to buying. Remarketing is necessary for all e-commerce sites, especially Shopify. With Shopify being easy but simplistic in appearance, it’s extra important to ensure your marketing strategies are up to par. Better remarketing allows you to get an edge over the competition and not lose customers who’re just browsing Shopify.
Remarking is a form of digital marketing for Shopify, and other e-commerce sites use. You can use social media marketing via Shopify or use Google Ads. With Shopify’s social media marketing, ads for your products will pop up on customers’ social media, like when they’re scrolling through Instagram or Facebook.
Remarketing uses previous searches done by customers to tailor the shopping ads they see and grab their interest again in something they’ve already shown interest in repeatedly. Google Ads remarketing via Shopify means that customers will see Google Ads showing links to your website if they’ve visited it before.
Google Ads and social media marketing (SMM) are effective ways to remind them of their interest in your product. People are heavily involved with social media, so there’s a better chance of seeing an ad on social media than responding to email campaigns. Further, Google Ads are always visible, and you can even use their shopping platform for advertising your products.
One of Shopify’s digital marketing strategies is to have remarketing ads. Remarketing ads are a way to remind your customers of your products. New and returning customers have different strategies to achieve the best results.
For new customers, it’s best to grab their attention with a free product or discount code. You can also give them some information on the product they looked at. This includes related information, like other products that compliment the initial one.
For repeat customers, you should focus on a combination between email campaigns and remarketing ads. These ads should target the customer latency window. Targeting the customer latency window means not sending ads on the product they bought. Instead, advertise other products they might need now that they’ve already bought one product.
It’s important to ensure you use customer segmentation correctly. You need to customise your segmentation to achieve the best results. You can send out specific email campaigns and remarketing ads to specific groups, meaning you can segment which group gets which ads. This segmentation is vital if you want to have an effective marketing strategy.
Firefly is a premier digital marketing company in New Zealand that handles all your social media, SEO and paid media needs. We offer comprehensive strategies and manage your online marketing to ensure more significant web traffic and exposure. Contact us to find out more on what you need to do when remarketing your Shopify store and how to get your sales up.