CMS or Content Management Systems is a web content management software that you can use to create and manage the content of your website without having to learn any programming. CMS in digital marketing is used to build a website easily without knowing anything about code. This software will provide you with the necessary infrastructure in the back end so you can focus on how the front end will appear to your customers.
There are many top content management software available, so to help you find the one that will suit your needs, we’ll present you with the best CMS platforms on the market.
WordPress is well-known for its website hosting services, and it’s also one of the most performant open-source CMS on the market. It’s the most used CMS by a large margin, and it’s reputed for providing accessible tools allowing you to create a website quickly.
Why is it so popular? First of all, it’s free, and you only need to buy the domain name before using it. WordPress is also versatile, and you can create any kind of website, from a blog to an online store. Moreover, you can use many third-party plugins with WordPress, depending on your needs.
Hubspot is another very handy CMS, and although it’s not free to use like WordPress, it features more tools without having to purchase third-party plugins. Hubspot offers different services depending on the type of website you want to build. They have marketing, sales, and customer service packs with monthly billing. These packs will give you access to specialised tools like sales analytics or video messaging to reach out to new customers.
Shopify is an e-commerce platform first, but it’s also a content management software. Unlike the two previous examples, Shopify is exclusively intended for businesses that have something to sell. It offers you several features to create an e-commerce website that perfectly represents your brand, with professional templates and your own domain name.
Moreover, all the sites created using Shopify CMS are mobile-ready, so you won’t need a third-party plugin to implement this feature. This solution is perfect for selling goods online fast since you automatically have access to over 100 payment gateways that you can easily set up for your store.
Now that you know more about content management software, you may want to learn how to get a more in-depth analysis and create a marketing strategy for your business. There are many more CMS to discover, and Firefly can help you find the one that’ll work best for your activity, including Wix, Webflow, Squarespace, Silverstripe, or BigCommerce. Firefly is a digital marketing agency that can help you build your business from the ground up and assist you in making your CMS-built website competitive. Learn more about Firefly’s services here.