The end of 2015 is nearing, and businesses are looking for innovative ways to shine from their competitors to be seen and be found! You’ve finally got your head around Google adwords and remarketing (or have spoke to a online marketing agency like Firefly), you’ve got your staff posting engaging content on Facebook and LinkedIn to talk to your audience, so what’s next? Welcome to the world of Snapchat and Snapchat marketing…
For all of you who don’t know what I’m talking about, Snapchat is an image and video sharing mobile application users can send to their friends and family that only appear for a nominated number of seconds. The image or video then would essentially self-destruct after the time has run out. It’s the new age of social messaging which has grown extremely popular.
Snapchat was launched in 2012 and in 2013 was offered 3 billion dollars from Facebook, which to everyone’s surprise, was turned down by the companies CEO! Snapchat must have some big plans up their sleeves…
Snapchat currently has:
1. 100 Million active daily users
2. 65% of these users share daily content
3. 8 photos per second
4. 4 billion daily video views
5. Revenue for 2014 = 3 million
But what does this all mean and how can Snapchat marketing help my business? Well some corporate’s are jumping at the front of the wave and embracing snapchat to speak and deliver effective marketing messages to their audiences.
Mcdonalds, Lacoste, Audi, Heineken and even the New Zealand government to launch a “drug driving safety campaign” have effectively used Snapchat as a medium to talk to their market. The majority of these companies use snapchat as a way to show sneak peaks, product launches, company culture or content. Because snapchat uses visual content, it’s a great way to get through to your audience in a fun and interesting way. Snapchat can be used for promotions or special codes can be redeemed if the code is used send through the airways.
We are all eagerly waiting for Snapchat marketing and ads to be made available to corporates as a medium to send targeted display banner ads, just like Google display, remarketing and social media advertising. Until then, get your creative hat on and start snaping to potential and existing clients!