Elite by name and Elite by nature, they are the Trailer company with years of experience. Elite Trailers are a leading NZ supplier with a simple aim to bring the best quality trailer at an affordable price.
When we met with Elite Trailers, the world of online marketing was fairly new to them, even though they had nationwide coverage with multiple branches and a great website. Traditionally doing radio, print advertising, Debbie from Elite Trailers was very interested in generating qualified leads through the new website.
Being New Zealand’s leading trailer supplier, it made sense for Debbie and the team to leave the online marketing to the experts. Firefly set out with a focus on both the trailer and float market, utilising Google Adwords, Advanced algorithm optimisation paired with manual optimisation to get the campaign right.
Firefly also built a remarking and display campaign which had Elite trailers ads showing across websites such as NZ herald, Trade me and Youtube who had previously expressed interest in the website, at a very affordable price.The results have been phenomenal, and as a result, we’ve now re-routed most of the traditional marketing budget into digital and a producing over one hundred qualified sales calls and conversions per month.
The Firefly team are part of our Elite team. Firefly has assisted us into the Google AdWords and online marketing world. Their understanding of us and the digital minefield has helped us to be the first company people see. They proactively update us with new ways to stay at the forefront of the searching. They have the expertise in this field and it allows us to concentrate on our business.
Debbie Gordon
Director, Elite Trailers