Big Boys Toys is an iconic event in Auckland, and the name pretty much tells the story! Big Boys Toys has predominently used traditional marketing to ensure their events were a sell out. Instead, they wanted to try a different approach, and that’s where team Firefly entered.
We got to work and assembled our team to create highly targeted acquisition campaigns including Google search to geo locations, social media using scraped emails and look-a-like audiences to attract the right type of customers through and get the most bang for buck.