---
title: Firefly Digital Case Study | Big Boys Toys
description: Big Boys Toys is an iconic event in Auckland, and the name pretty much tells the story!
image: https://blog.fireflydigital.co.nz/hubfs/Big%20Boys%20toys-1.png
---

###### CASE STUDIES

# Firefly Digital Case Study | Big Boys Toys

#### An iconic kiwi event transforming the Digital Age

Big Boys Toys is an iconic event in Auckland, and the name pretty much tells the story! Big Boys Toys has predominently used traditional marketing to ensure their events were a sell out. Instead, they wanted to try a different approach, and that’s where team Firefly entered.

We got to work and assembled our team to create highly targeted acquisition campaigns including Google search to geo locations, social media using scraped emails and look-a-like audiences to attract the right type of customers through and get the most bang for buck.

 

### Are you ready to grow?

We've worked with hundreds of high growth companies. Is your business ready to take flight?

![f31e8d4e8910f0269fcd04dc967880e9546f8eb6](https://blog.fireflydigital.co.nz/hubfs/Firefly%20-%20August%202020/Images/SEO%20Images/f31e8d4e8910f0269fcd04dc967880e9546f8eb6.png)

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