Alexandra Park (aka the Auckland Trotting Club) is the largest harness track in the North Island with a business that spans across racing, restaurants and bar, function centre and recently apartments.
When Alexandra Park reached out to Firefly, they were finding their current agency were not able to provide any movements with their search campaigns. Still hiding on the 2nd page of Google for most keywords, the current strategy and work was not doing them any good..
We got to work and assembled our team to do an initial audit and overview of their current website CRO, Google Analytics, Google AdWords and Google my business accounts. We then went to work to completely rebuilt all of these from the ground up. We were able to drive an increase in keywords on page 1 by 62%.
“I have been very happy with the work Firefly has done in such a short time for our business and the sales increase we are already experiencing. Before working with Firefly I was with another company and was finding that we were not getting the sales calls through adwords or enquiries through our website. I also found that there service level was very poor. After meeting with Anthony he very quickly explained in simple terms what Firefly can do for me through SEO and adwords and the service level his company would provide. He has delivered on everything he had promised and I’m so pleased I made the time to catch-up with him as the results speak for themselves. I have no hesitation in recommending Firefly to other companies who are wanting results.” - Joel, Sales and Marketing Manager