Firefly Digital Case Study | About Health

Since 2006, over 70,000 kiwi’s have tried About Health supplements, with thousands of positive reviews on how About health products have changed their lives. Firefly has helped build About Health's digital performance strategy across Google, Social media and Email marketing.

Highlights:

• ROAS (return on ad spend) on average at over 15X, scaling the business and improving revenues monthly.
• An organic SEO strategy to get About Health on the first page for short and long tail product keywords.
• Strategize the Klaviyo setup and automate email flows through from the Magento website.

When About Health approached Firefly, they were not running social media ads and there Google ads account had been forgotten about. Firefly was tasked to build sales and brand through both channels and look at building out the klaviyo setup alongside the About Health team.

Firefly created a full e-commerce roadmap for About Health, turning over every rock in search for a dramatic improvement of conversions, sales while helping improve the customer experience through automated emails.

The results have been phenomenal, but don’t take our word for it. Take theirs…

"The team at Firefly have really helped to drive our new customer acquisition. We have a relentless focus on ensuring we get excellent value and Firefly deliver. Would definitely recommend.” - Stu Vaughan, CEO